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Product-market fit is when a product or service is aligned with the financial planning it serves. It's a sign that a product meets a financial goal's needs and satisfies demand. It's also when a Investors are buying, using, and telling others about a product enough to sustain its growth and profitability. Product-market fit is important for a successful financial plan that is aimed at wealth creation over long term financial goal because it means there's right product for the right investors with the right risk profile. We at HCL Fintech believes that right product fitment brings delightful investing experience and make the wealth creation journey extremely satisfying.